HI THERE!

I’m a product designer based in Chicago with a focus on user interface, graphic, and brand design.

My focus is on the intersection of business and design, combining my expertise to deliver solutions that meet both business and customer needs — supported by my professional experience, ranging from emerging brands to established corporate settings, and educational background, with a B.S. in User Experience Design and M.S. in Entrepreneurship from DePaul University.

Headshot of Victoria Smolen

Design Specialties

UI/UX Design

From small touchups to full, original site designs, I am experienced in the full iterative process of website & mobile app prototyping and developer handoff.

Coupling a strong foundation in user experience design and accessibility best practices with a curiosity for new design ideas, I create prototypes that are intuitive, exciting, and differentiated.

graphic design

Whether it’s a simple social graphic or turning a complicated process into an easy-to-understand visualization, I combine my knowledge of usability and content organization with intriguing and thought-provoking design solutions to craft meaningful graphic designs.

brand design

Whether a project is a startup seeking their first identity or an established brand aligning their visual identity with their services after a period of change, I produce thoughtful and comprehensive brand designs and design systems, made to scale.

Featured Work

Explore some of my favorite design projects below.

hightower 3.0 project

project management, design systems, prototyping

playfora web + app design

interactive prototypes, design systems, scalability

moq! mocktails

brand design, product mockups, entrepreneurial

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Let’s Work Together

Get to know why I’d be a great fit for your project & see my current availability for new work.