Web & App Design

Case Studies

Though certainly not an exhaustive list of all of the projects I have been grateful to support throughout my design career, the below three case studies represent core pillars of my design process & skillset. Whether that be exercising my curiosity and desire to learn new design skills with DPAM[AR], my excitement for working with entrepreneurial brands and creating products that couple usability with user excitement for Playfora, or a foundational love of process and structure with the HT3 project’s design systems implementation, all three of these projects have fundamentally shaped the kind of designer I am today.

Additional Web Designs

Throughout my tenure as a designer, I have completed over 25 website designs or redesigns, coupling usability with business and stakeholder needs, and enjoying the iterative process of finding a solution that ‘clicks’ along the way. View some of my favorite design projects below by navigating to the redesigned sites to explore the designs in action.

baund skincare

From-scratch web design for a skincare startup based out of California.

Bickling financial

Website redesign, from scratch, for Bickling Financial after a significant brand overhaul.

Hummer mower

Website redesign after a brand and marketing/voice refresh.

natoma wealth

Website redesign, utilizing a brand’s existing guidelines in a differentiated, modern way.

hightower texas

Website redesign to match a Hightower-Dark brand diversion.

MTWh advisors

Differentiated Hightower brand-to website utilizing custom branding and sketch elements.

Logomark of Victoria Smolen

Let’s Work Together

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